Talented people and a lot of money have given Pixar an advantage, but their success has come from their creative ideas. Pixar is known for being at the forefront of innovation by using the latest technology to develop its concepts. While many other animators were still illustrating traditionally, Pixar was taking chances on young college graduates that were skilled in computer animation. They set up a base in San Francisco, far from California's animation capital, Los Angeles, and it didn't take long before the magic started happening.
Pixar's risks and business strategies paved the way for a new generation of animation. Their movies are made using CGI, a special type of computer graphics. Unlike regular movies, Pixar creates locations in computers instead of on land. Actors come into the studio to voice the characters, and the illustrators rely on them for inspiration when animating characters. Pixar movies have also inspired others to follow suit, such as DreamWorks Animation. Although their first release was in 1998, DreamWorks has released nearly double the movies compared with that of Pixar. Regardless, Pixar has changed the way children and adults all over the world watch movies and has consistently offered everyone something to enjoy.